We believe events should be more than well-organized. They should feel meaningful, thoughtful, and aligned with the purpose behind the gathering.
INTENTIONAL EXPERIENCES. SEAMLESSLY DESIGNED.
As an extension of Redefining Busy, LLC, Redefining Events blends over 20 years of professional and personal event planning experience with a heart-centered, intentional approach.
Whether corporate or personal, every event is designed with clarity, care, and attention to the details that matter most—so you can be fully present and enjoy the experience.
WHO IS REDEFINING EVENTS?
Redefining Events is the event planning and management arm of Redefining Busy, LLC. It was created for individuals, organizations, and teams who want their events to feel elevated, effortless, and purposeful, without the overwhelm.
Founded by Kelly Sherl, Redefining Events draws on decades of corporate event planning experience alongside years of personal event coordination. From executive meetings to milestone celebrations, Kelly brings strategic thinking, creative vision, and a calm, steady presence to every event she plans.
This is event planning rooted in professionalism and guided by intention.
OUR SERVICES
CORPORATE EVENTS
Designed for organizations that value both execution and experience.
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Conferences & seminars
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Executive offsites & leadership retreats
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Client events & customer experiences
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Team-building events
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Product launches
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Corporate celebrations & milestones
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Virtual & hybrid events
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Corporate event management and support
From venue sourcing and vendor management to timelines, budgets, and on-site execution, every detail is handled with precision and care.
PERSONAL & PRIVATE EVENTS
Meaningful moments deserve thoughtful planning.
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Bridal & baby showers
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Birthday celebrations
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Family gatherings
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Graduation parties
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Holiday events
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Memorial services & celebrations of life
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Weddings & rehearsal dinners
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Intimate at-home or destination events
Each personal event is approached with respect, creativity, and attention to what matters most to you.
WELLNESS RETREATS & TRANSFORMATIONAL GATHERINGS
Where intention meets experience.
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Workshops & day retreats
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Corporate wellness events
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Mindfulness and reflection gatherings
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Small-group transformational experiences
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Facilitated journaling or meditation events
These offerings naturally bridge Redefining Events and Redefining Busy, which create experiences that support presence, connection, and growth. As the future Sherl’s Sanctuary Healing & Events Center comes to life, these offerings will expand into on-site experiences.
✔ Professional Expertise
With over 20 years of corporate event planning experience, your event is guided by proven strategy, structure, and execution.
✔ Intentional Design
Every event is thoughtfully crafted to align with your goals, values, and vision—not just a checklist.
✔ Seamless Coordination
From vendors to timelines to day-of logistics, details are handled so you can stay present.
✔ Creative + Strategic Vision
Balanced thinking that blends creativity with logistics—so nothing is overlooked.
✔ Calm, Grounded Leadership
A steady presence you can trust, especially when details matter most.
HOW IT WORKS
1. Initial Consultation
We begin with a conversation to understand your vision, goals, and the experience you want to create.
2. Customized Proposal
You receive a tailored proposal outlining scope, services, and next steps.
3. Planning & Coordination
Design, logistics, vendor communication, timelines, and ongoing support—handled with clarity and organization.
3. Event Execution
On event day, you can relax knowing every detail is managed professionally and thoughtfully.
SERVICE OPTIONS
(Final package and pricing available upon consultation)
Full-Service Event Planning & Management
Ideal for corporate events, weddings, retreats, and large-scale gatherings.
Event Strategy & Consulting
Perfect for clients who want professional guidance while managing execution themselves.
Month-Of / Day-Of Coordinating
For clients who have planned their event and want expert oversight leading up to and on event day.
Corporate Event Management & Support
Flexible solutions for teams needing experienced event leadership without adding internal headcount.
OUR PHILOSOPHY
An event should be more than something you attend. It should be something you remember.
At Redefining Events, we believe well-designed experiences foster connection, presence, and meaning. When logistics are handled with care, people are free to engage fully in the moment—and that’s where lasting memories are made.